The company is expected to broaden its e-commerce offerings on Instagram through this latest feature.
This is how the new feature will benefit the users
As mentioned in Meta’s blog post, users of Instagram will be allowed to purchase from small businesses on the platform, that too without leaving the chat. Before the update, users had to leave a certain post to message a business page to enquire about a product or service they wish to purchase. In addition to this, the users will also be able to track their orders and other details through the chats itself. And the best part about the feature would be its ability to let users pay directly through Instagram. As people have to rely on Meta Pay, chances are that the feature could be limited to the US market during the initial. Meta claims to provide both safety and security during the purchase. Also read: Instagram’s New AI Tool for Age-Verification Meta in the blog post wrote that around one billion people message a business across their apps. Be it browsing products, chatting with brands, interacting with stories, or asking for some support. So, the company wants people to start conversations with businesses they like and care about. Also, it wants people to purchase products they like with ease and seamless experience, directly through chat threat. This feature will also help the business owners in several ways. Through the feature, business owners could directly interact with the buyers and answer their queries. Along with this, it will also make it easy for both buyers and sellers to send and receive payments without any delay. So, what do you think about this new feature? Are you excited to use this feature to purchase products, especially from small businesses? Do share your thoughts with us through the comment section below.
